SERVICE AREA
Where we work.
Three flagship neighborhoods where the register of the work runs estate-scale — Highland Park, University Park, Preston Hollow. Seven city hubs where we carry the practice across the DFW metro — Richardson, Plano, Prosper, Frisco, McKinney, Lucas, Dallas. The distinction is not geographic; it is about the register of the work in each place.
MAP · SERVICE AREA + ECOREGION OVERLAY
[OPERATOR: service-area map asset showing flagship neighborhoods + city hubs + Blackland-Prairie / Cross-Timbers ecoregion boundaries]
FLAGSHIP NEIGHBORHOODS
Three.
Highland Park, University Park, and Preston Hollow — where Alterra does its estate-scale work. The architectural vernaculars differ; the ecoregion context differs; the register of each project carries the neighborhood's specific signature.
FEATURED · [OPERATOR: Highland Park flagship neighborhood image]
FLAGSHIP
Highland Park
[OPERATOR preserved: "Platted early 20th century; mature oak canopy; Turtle Creek watershed; Tudor, Georgian, and Mediterranean-revival vernaculars."]
FEATURED · [OPERATOR: University Park flagship neighborhood image]
FLAGSHIP
University Park
[OPERATOR preserved: "SMU-adjacent; 1920s–1940s housing stock; distinct neighborhood grain from Highland Park with shared architectural context."]
FEATURED · [OPERATOR: Preston Hollow flagship neighborhood image]
FLAGSHIP
Preston Hollow
[OPERATOR preserved: "Largest-lot flagship; post-war estate development; Cross-Timbers-side sandy loam; acreage-scale design considerations."]
CITY HUBS
Seven.
Seven cities where we carry full-service coverage across the metro. Each has specific regulatory context, ecoregion signature, and design-relevant conditions — Richardson sits in uniform Blackland; Frisco and McKinney straddle the 8a/8b boundary; Dallas spans both ecoregions; Lucas operates under rural-residential zoning that shapes design at the lot scale.
CITY HUB
Richardson
[OPERATOR preserved: "Alterra HQ; uniform 8b; inner-ring Dallas / southern Collin."]
CITY HUB
Plano
[OPERATOR preserved: "Mature MPC core; uniform 8b; Legacy West corridor."]
CITY HUB
Prosper
[OPERATOR preserved: "Active new-construction MPC; uniform 8b; transitional toward Cross Timbers on the west."]
CITY HUB
Frisco
[OPERATOR preserved: "Split 8a/8b; premium post-2000 MPC."]
CITY HUB
McKinney
[OPERATOR preserved: "Dual register — historic NRHP downtown and northern MPC expansion; split 8a/8b."]
CITY HUB
Lucas
[OPERATOR preserved: "Large-lot rural-residential zoning; uniform 8b; single-register design implication."]
CITY HUB
Dallas
[OPERATOR preserved: "Split ecoregion; Trinity River watershed; most permissive tree ordinance in the service area."]